SEO services in Saudi Arabia is a green field, and minority of people claiming to know it are really knowing it. Most of Saudi businesses setup websites for there businesses but they neither optimize their websites nor promote them. Saudi market is one of the biggest markets in the Arab world. The majority of Saudis are accessing the internet for their daily needs(Entertainment, Procurement, Education .. etc). therefore, there is a huge opportunity waiting for you to reach out to those potential customers, and then convert them.
Creating your website is JUST the first step
Most of businesses make an effort in setting up websites, and after that they do absolutely nothing. Analyse your services as well as the targeted type of customers. Then shape your website to makes it friendly and easy to use by the targeted customers and the search engines. But careful, don’t optimize your website without having enough knowledge about SEO in general, and SEO in KSA in particular.
What is SEO
Search engine optimization is an important factor for succeeding web marketing. it focuses on increasing quality and quantity of your website traffic through organic search results.
How A search Engine Works
Search engines send bots or crawlers to visit your website and determine what type of content your website is providing. Your website’s content gets indexed and then shown in the search results depending on its relativity with the search queries.
How SEO works
SEO technologies and techniques are applied to influence your website’s positioning for relevant keywords through on-page optimization and off-page optimization strategies. Through these strategies, your website will rank up on search engines for the keywords that are related to your business.
What is On Page Optimization
specialists in SEO have an idea about how search engines like to see your website’s content, and hence they work on tweaking your website to be shaped the way search engines like. They analyse your business and then find the most relevant keyword to it. After that they make sure that your website’s links, titles, sub-titles and overall content contain the right amount of the relevant keywords in the right structure.
Heading Tags Optimization
if you have a blog, your article’s title should be presented in <h1> tag and that tag should not be used in an article more than one time. your article’s sub-titles preferred to be presented in <h2> tag. Also your blogs titles should contain the name of the title instead of submitting your link in a form of random numbers, ids, or item counters .. etc.
Content uniqueness assurance
On-page optimization involves making sure that there is no duplication in the content written in your website. The reason behind that is when you have for example 2 articles and both articles are talking about Hollywood smile, Search engines will get both of your articles into ranking competition and that might cause a higher ranking for the poorer content.
one of the things that On-page optimization focuses on is the number of letters used in writing titles, subtitles and meta tags. because having long titles, sub-titles or or meta data might cause a bad looking link within the indexing, which might lead to impacting the whole traffic to your website.
Off Page Optimization
Off page optimization strategies involve submitting your website across different social bookmarking communities, online directories and web related resources. your website relevance, authority and traffic usually get increased through link building and Press releases.
SEO Audit Report
Websites auditing reports are crucial for capturing websites strengths, weaknesses. From such reports we can make our SEO approaches which lead eventually to attracting more traffic to the website.
What do we expect from audit reports
- Overall internal links
- Back links
- Broken links
- Approximate website’s speed
- On-page observations
- Alexa page rank
- Website speed
- Technical errors effecting performance
How Your Business Can Benefit From SEO
People in today’s world use the internet as the first reference for searching the various types of products and services. imagine your service’s ad in a Yellow page, or a services reference, which place in the yellow page would be the best place for your ad?
In most cases, the best place in yellow pages is the first places in the list; because as we all know services seekers are more likely to choose among the first 5 to 10 ads in the list. SEO provide an affordable, less costly and more effective way to reach out to your customers by ranking first in the search engines for your targeted keywords.
One more advantage of having your website optimized for search engines is that you can reach out to audience who are more likely to buy your product or service. In Yellow pages or any other common advertising channels if you invest in Pay Per Click or ads space you will lose lots of money on clicks from the wrong audience or you’re gonna be shown to the wrong audience, but with search engines you will only show up for the users who searches for your product or service.
SEO in Saudi Arabia
According to a report shared by Saudi Communications And Information Technology Commission (CITC) 2017, there are more than 29.7 Million internet subscriptions in Saudi Arabia. Same report stated that internet coverage in Saudi Arabia jumped from 64% to 82% between 2014 and 2017. What I want to say here is that internet is a very huge market in KSA and businesses are not benefiting from that mine of gold the proper way.
Search results are either irrelevant or Non-commercial
If a user from Saudi Arabia searches for a local product or service like “حاصرات تقويمية” he is going to find forums discussing this term, or sometimes blogs talking about it, but he is not going to get a first ranking clinic offering related services. In another word people are using search engines heavily looking for products and services but all they get is either irrelevant content or a relevant non-commercial, non-actionable contents.
Pay SEO and link building efforts on your business or hire an agency like Widelytics to do that for you. you can rank first in search engines, which increases the possibilities for you to reach out to your customers.
Geo-targeting in Saudi Cities
Do you have a business that resides only in Riyadh or Jeddah .. etc?. if YES, then why bother spending lots of your time and money trying to get ranked in global or regional search results?!!.
If you try to rank for generic keywords such as “مطعم”, you’ll get high organic traffic but low conversion rate. With generic targeting you’re going to get a satisfying amount of visitors, but the minority of them or may be no one of them are going to buy your product or service.
Focus and save money
If you can only serve customers from one city e.g. Riyadh, you need to rank for Geo-targeting Keywords like “عيادة أسنان بالرياض” this way you’re going to show up only to people who are searching for the product or service you provide in “Riyadh”. With this way you’re going to have a higher chance to get converting leads and hence increase your ROI.
In Saudi Arabia, the majority of it’s population live in the main cities, which are:
if your business resides in on of these cities, you already have more than 70% of Saudi users.
If you’re seeking a free consultation regarding your SEO position in your local area, please use our “contact” page.
How To Benefit from SEO
- Setup a website. It’s preferred that you have a website that contains some information about your business and the services you provide for your customers.
- Write a good. relevant content. For example, write an article or blog about “5 أخطاء تقع فيها وأنت تفرش أسنانك” if you’re running a dental clinic. This type of related content will attract the right audience to your business.
- install contacting channels, pricing tables, Appointments managers or shop carts (Depending on the nature of your business) in order to get a converting customers.
- Apply both On-page and off-page strategies in order to get optimized for search engines.
- Target the right Keywords in order to reach out to the right customers.
- Do some advertisement -if necessary- to increase your conversion rates. Pay Per Click or PPC is a good option for that sort of cases.
- Focus on the most important and related group of keywords to your business. Because you are going to get more authority by search engines when you get specialized in a specific field.
- Maintain the speed of your website.
- Optimize your website for all possible sizes of personal computers.
- Optimize your website for mobile phones as well as tablets. The majority of Saudis access the internet using their mobile phones.
In summary, Saudi Arabia is already a huge market. Saudi consumers are massively relying on internet for searching products. whether you’re a Saudi web content creator, digital products seller, physical products seller or service provider, you need to setup a marketing strategy for your framework. Strategy will help you to attract more potential customers.also, it will increase your return on investment and present your brand the way it deserves.