When running a business or a blog, it’s important to create high quality, SEO friendly content. To do that, though, you probably need to answer a few questions. These include:
- What is SEO friendly content?
- Is there any SEO best practices for writing content?
- How to write SEO-friendly articles?
If you want to tap into the art of creating good quality SEO content, then, read on. This article will break down the essential parts of creating good, reliable content.
Writing content is an essential part of building your business or building your website. Creating content following a wrong way could cost you time, effort and probably money and eventually no one would seem interested in it neither search engines nor people.
However, much of the confusion when it comes to writing SEO content comes from following SEO norms. Put simply, SEO content is not often written in the say way you would write normally. There are general rules that you need to stick to if you wish the content to rank well. That, naturally, can become quite confusing. If you are in this position, then you might be unsure of where to begin. In this article, we’ll take a closer look at how you can make high quality SEO content.
Be sure to read on. This should help you to make your content more SEO-suitable from day one. If you still need help with SEO services, it will make the job more likely to be a success. General best practice should be adopted at all times if you wish to make your content stand out for the right reasons. So, what can you do if you wish to start creating high quality SEO friendly content?
What is SEO friendly content?
SEO-friendly content helps search engines better understand your content and hence hopefully show it to the right audience. Search engines are not human, it’s a bunch of algorithms that read more than your words. It catches duplication in your content, HTML structure, your readers behavior and the interlinking among your pages.
You probably know that Search engine optimization is the practice of shaping your website to meet search engines standards. So all you need to do is following best practices that search engines recommend in their guidelines. Following those guidelines could lead you to have SEO-friendly articles or blog posts.
If you wish to start creating content that actually stands out, and ranks well, the following matters. These are important skills that, if you follow along, will lead to improved ranking. It will leave you with content that is easy to read, simple to follow and made for search engines.
It might be tough at first, but try to remember the following.
Write a unique piece of content
It doesn’t matter if you build a user friendly website or a colorful beautiful front end or introduce an important idea. If you don’t create an original piece of content, you will struggle to rank highly on the search engines. You want to build a client base that does not vanish after ending an advertising campaign. You like to have a life time relationship with your customers. That can happen if you provide a lifetime value for them. By just giving them regurgitated information from elsewhere, what value are you truly providing?
Let’s say you’re an online business and you want to build a website that provide your services online. If you only show your services and an appointment management system and you call it a day, then ask your self what a real added value your website is providing? and what makes you different from others?
Write real valuable content about your services. Work on answering your clients most frequently asked questions … etc.
The more that you can do to make the content unique, the better. But remember, the content still hast to be useful for your audience. Your audience will always benefit from content that is tailored to their needs. Think about the main problems and paint points that your customers are likely to come up against. How, then, could you step in and make their lives easier?
What could you do if you wished to make it easier for your clients to retain happiness moving forward?
Now that you understand the fundamentals of writing unique content, let’s move on. How do you go about creating this SEO friendly content that readers and search engines will love?
Do you know what is the biggest issue with most failing online businesses?
They offer what they find useful, not what their clients find useful. This is a massive failing of most businesses today. When you’re a dental clinic and the trend is Hollywood smile, don’t make offers or write about fillings. Instead, just write about Hollywood smile and make offers on Hollywood smile.
When you’re a ‘Healthy Lifestyle’ blogger and it happened that there is a chocolate festival at your city, please don’t write about ‘Fat burners’. Instead write about ‘5 types of chocolate do not increase your weight’.
If you do this, you are more likely to create informative, friendly content that your readers want to look at. But, how do you find out what your clients might consider to be trendy or pertinent today?
Simple – you use keywords. You can find trending keywords in your industry with a few simple tools and some patience. If you do this, your content will be much more informative and enjoyable to read. It will also, as suggested above, tap into the topics your clients want to find out about. While over time you will cover many topics, it’s important to create content that is relevant today.
Free tools find trendy Keywords
With ubersuggest, just put the keyword you want to write about. Let us say the word “Content”. Click on “Search” and you’re gonna get the following:
- Search Volume: this indicator estimates the number of users search on google using this term. It’s important that you know that if the search volume is 10000, it doesn’t mean that you’ll get 10000 organic visits if you write using that keyword. It just gives you an idea about how important this keyword is on search engines. I suggest that you look for keywords that get searched for in your area so you don’t spend your efforts on a non-interesting keywords, and write using keywords that matter to your audience instead.
- SEO Difficulty: Indicates to how difficult is ranking for a certain keyword. I suggest that you don’t compete for competitive keywords, even if they look very relevant or very attempting. try to compete for specific niche rather than competing for generic keywords. For example, try to compete for “Dental clinic in Riyadh” rather than competing for “Clinic” or “Dental” because if try to rank for competitive keywords, you’re gonna spend time and efforts, and then you’re probably not getting the result you were hoping for.
All of this information is incredibly useful for developing and creating good, high quality SEO content. It will also help you to see just how likely it is that your efforts will be rewarded with success or failure.
Using Google Keyword Planner
With this free tool, you can check up on keywords that are related to your business. Then you can get the potential volume of each keyword, along with suggested relevant keywords. Google keyword planner can help you deciding which keyword can really get a free organic traffic in the long run. If you start to write using these keywords, then you can create content that is being searched for often. Just try to use a mixture of the keywords near the top and those in the middle.
While those lowest down the list might be useless due to lack of search viability, those at the top are too popular. You’ll find it hard to rank for the highest ranking keywords. What you can do, though, is use them naturally whilst targeting other, still regularly searched, keywords. At the very least, you’ll have a good idea of what to look out for.
Use Google Trends
Google Trends is a tremendous tool for your long-term SEO friendly content creation. Why? It lets you see what keywords you are searching for in terms of their popularity. That’s incredibly important. You need to try and make sure that your content is going to be popular today and tomorrow. Look for keywords that you find above in Google Trends. How popular are they? Are they on an upward curve? Or a downward spiral?
Keep that in mind. It will help you to create content that is not only SEO friendly, but relevant. The higher the popularity, the more likely it is to bring you positive results later on down the line.
Relevance is as important as uniqueness
Please don’t play smart and write about any and every keyword with high potential that you come across. Yesterday I came across one website with more than 100 services. 100!
This included things like:
- “Athan alarm”
- Web Directory”
- “Health Blog Posts”
- “Religion Blog Posts”
- “Travel Tips Blog Posts”
How could one site possibly be an authority on each of these issues!? It’s simply not possible.
If you run one of those websites: stop now. You are wasting your time. Instead, what about making a good and clean web directory such as raddadi?
It has been there since forever and still provides access to one particular service. We need such relevant and focused niche websites and online businesses. Choose one field you really like and feel passionate about. Then, start writing about it and providing services with high quality around it. Your key to creating good SEO friendly content is not just unicity, but relevance.
If Google, or any other search engine, sees you trying to be something for everyone, it’ll reject you. It’s better to be seen as the authority in one subject than trying to be generally useful about ten. Why not just start ten websites? One for each thing you feel like you could contribute to?
The content would be better suited on its own specialist website.
Be careful with post structure
Previously I wrote about on-page SEO and I talked specifically about headings optimization. I’m not going to suggest here that you use a particular SEO theme for your posts. However, I’ll ask you to choose whatever you feel suitable and be consistent with it. Consistency in content structure helps search engines to understand your website’s content better. That would give you more points to rank better. However, one thing to keep in mind is to use Heading 1 just one time in your post, mostly with titles. Otherwise your website is going to be negatively effected. Use heading 2 very wisely for your subheadings and make sure to include your keywords in there for better results.
Heading 3 can be used with points related to subheadings and heading 4 can be used for points related to heading 3 … etc. My article “Data Analyst vs Data Scientist – Simple Comparison” shows an example of taking care posts structure.
Good quality headings are a very important part of SEO optimization, so keep that in mind. It helps not only the search engine read your website, but audio description tools. This is important, as accessibility is just as important as readability. If people who need help with audio description want to use your website, good use of headings is essential.
Optimize your posts images for SEO friendly content
Before we finish, I want to touch on something very important – image optimization. Most content creators focus on the text they write, but they don’t pay attention to the used images. Image and video search engines make it even more important that our images are optimized. When you add images to your article, Google does not know what it explains or what it refers to. Your job is to tell search engines what your images are all about. Before adding an image to a blog post or an article make sure to fill the following fields:
Image title: write a relevant title in the title field. most of the websites add images without even looking to the fields above. they add images with it’s non-validated default titles, which can be in a form of numbers, random letters or unrelated title names.
Image Caption: if you want add a caption to your article’s images, which is a one line explanation of what the image above is showing. I have added a caption to ubersuggest image above.
Alt text: alt-text is referred to as the most important field that should be taken care of in images SEO. Search engines relay on alt text for explaining the content of any image that exists in your website.
This final point is one of the best ways to ensue that your content is of a high standard. Images make up a large amount of your SEO ‘juice’ so need to be utilized properly. If you do this, along with the other suggestions, you’ll definitely be left with SEO friendly content.
Make the most of your content creation
Now that you know what to look out for, what will you do next? You should start by writing some new content. Follow the structure above, and use it to good effect. Find some good keywords to build the topic around. Then, start to create information about the topic that is relevant and unique. Once you do this, you can then start optimizing the page using the ideas we have put above. Before long, you’ll be left with fresh, SEO-rich content that is fresh, relevant and enjoyable for the reader!
Best of all? It’ll help your website to grow and rank even higher. So, what are you waiting for? Let’s get that SEO friendly content ready to go!
At the end I just want to remind you that widelytics provide a high quality copy-writing services to satisfy your business need, check up on the details in the Services page. Further more, we provide Free consultation regarding your websites content, all you need to do is contacting us through contact page